Social Media Planning in Public Health

Social media shouldn't be the elephant in the room - you should recognize it as an opportunity to inform and engage your target audience. Take charge by developing a social media plan. Below are a few resources shared during the recent Colorado Public Health Training Center Introduction to Social Media Planning in Public Health:

The best laid plan...

Planning is a great way to ensure that your social media efforts align with your organization's goals. Lay out your goals for using social media, identify your audience, develop your content and commit to a schedule for delivery of content. But remember that even the best laid plans can go wrong. Be willing to take a risk or two and venture off the beaten path with your social media content - you never know what or who you'll meet along the way. 

Tick-Tock goes the clock...

Although you should be responsive in real time to posts by your fans and retweets by your followers, you can cut out wasted time by scheduling initial posts and tweets through HootSuite www.hootsuite.com

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If you're looking for more details or would like the center to offer additional social media trainings and courses, please let us know. Reach out to the training center staff.

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